A new report in the journal of Science points to a small area deep in the brain, called the insula, that may control smoking behaviour. The insula seems to be where the brain turns physical reactions into feelings, such as feeling anxious when your heart speeds up. When this part of the brain is damaged (for example, through stroke) people stop smoking easily. Of course, with the Rowshan Method, you can stop smoking easily (no brain damage needed!).
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